Actually, setting a product as discontinued strengthens your SEO presence rather than limiting it. With our plugin, the product page continues to stay active and visible to search engines, allowing it to retain its ranking and ongoing traffic.

By keeping the page live with clear, informative messaging, visitors arriving through search can easily understand the product’s status and discover recommended alternatives. This helps maintain engagement, encourages conversions, and preserves the value of existing search visibility.

Your SEO performance continues smoothly, while discontinued products still contribute meaningfully to customer journeys and overall store traffic.

To learn more about customization options, refer to Customization Options for Discontinued Products Message, and to set alternative products, refer to Configure Alternative Products.